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Law Firm Web Development Case Study
Rothgerber Johnson & Lyons LLP
Founded in 1903, the law firm of Rothgerber Johnson & Lyons LLP (RJ&L) is Colorado's oldest continuously operating legal partnership. The firm has headquarters in Denver, with offices in Colorado Springs, Cheyenne, and Casper. Among the ten largest law firms in Colorado, RJ&L has more than 70 attorneys serving clients in 24 practice areas. RJ&L came to us to redesign their existing site, which was static, out of date, and not user-friendly. It was difficult for RJ&L to keep the practice area listings of attorneys current. They were not satisfied with the level of service they were receiving from their previous Web site service provider. |
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Our Solution
 We custom-designed a clean, user-friendly Web site that showcases the firm's distinguished history and diversity and builds on their branding initiatives. We utilized dynamic content and our database-driven solution to create a new, easily updated site. RJ&L chose our Basic Marketing Service to bring more visitors to the new site.
Solution Highlights
- Custom Web site design
- Database-driven solution
- Brand strengthening
- Dynamic content
- Marketing
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The Web site of Rothgerber Johnson & Lyons, LLP has been praised for its content, design and technological components:
Lawyer biographies: best practices overall
"Several methods [to find attorney biographies] are offered by Rothgerber, including direct navigation to both attorney profiles and a find an attorney search function."
Newsletters: best practices overall
"Rothgerber offers a good selection of newsletters and users can sign up on their home page."
Brand Personality: best practices overall
Brand Symbology (the visual representation of the firm's brand through images and metaphors): best practices overall
Courtesy (the site's interface [look, feel and content] respects the user's time-on-task): best practices overall
Best Practices in Legal Marketing: Effective Use of Web Sites, by Touchpoint Metrics
Reprinted with permission. |
The Result
The new site is always up-to-date. Changes to attorneys, practice areas, and clients are made on the site the same day they are requested. The site makes it easy for visitors to find an attorney and to interact with RJ&L. Law Firm Design trained RJ&L personnel to make minor content changes themselves. The client leads they receive from their new site have increased dramatically. RJ&L has been able to attract new clients, attorneys, and employees by communicating the firm's distinguished history, diversity, and expertise.
Client Testimonial
"Law Firm Design developed the second version of our Web site, including everything from design to content and database functionality. There is no question that they will develop our third. They understand the power of the Internet and continue to generate creative ways to maximize its potential. They offer personal service and are quick to respond to our needs. They deliver what they promise when they promise it - and at a fair price.
Law Firm Design has helped us develop an Internet presence that we can be proud of. It's visually appealing, functional, and easy-to-navigate. Most of all, it produces results for our firm."
John Kayser
Former Director of Marketing
Rothgerber Johnson & Lyons LLP
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