August  28,  2008

Best Practices in Legal Marketing: Effective Use of Web Sites

If you're trying to understand how Law firms use their Web sites to more effectively market their firms, drive new business and serve clients, look no further than Touchpoint Metric's Legal Industry Touchpoint Report, "Best Practices in Legal Marketing: Effective Use of Web Sites."

A key finding: Seventeen of the 30 participating law firms average 9.35 new clients annually whose "first awareness" of their firm was their Web site.

How do they do it? They know how to attract prospects to their site and meet their needs once they log on. The report shares best and worst practices with you, and provides you with specific Web site initiatives to help attract prospects, turn them into clients, and better serve them once they are your clients.

For more information click: Touchpoint Metrics

Reprinted with permission.
Touchpoint Metrics, Inc. and Law Firm Design are not affiliated in any way.